Adidas

German brand adidas is one of the world’s two biggest sportswear companies alongside Nike, but its greatest historical rival was fraternal. Shoemaking brothers Adolf and Rudolf Dassler founded Gebrüder Dassler Schuhfabrik in 1924 before becoming estranged and founding their own companies, Adidas and PUMA. The Brand with the Three Stripes is not only a behemoth in sports such as football; its Run-DMC-driven popularity in ’80s NYC helped adidas become a lifestyle giant, too.